Apple’s highly anticipated “Glowtime” event today is set to reveal the new iPhone 16 series, featuring advanced AI capabilities. This launch is crucial for Apple as it seeks to boost sales and attract consumers with its latest technological innovations.
The event, held at Apple’s headquarters in Cupertino, promises to showcase significant upgrades, particularly in artificial intelligence. Apple has kept details under wraps, but expectations are high for the iPhone 16 to impress with its AI enhancements.
With iPhone sales contributing approximately 60% to Apple’s revenue, the company is eager to reverse a recent sales slump. The iPhone 16 is expected to be a major update, not only in terms of hardware but also with the integration of “Apple Intelligence,” a new suite of AI-driven features.
Forrester principal analyst Dipanjan Chatterjee notes that the iPhone 16’s significance lies more in its internal advancements than external design. The new AI features, including image editing and translation, mark a step forward, although they might not be as groundbreaking as those from competitors like OpenAI or Google.
A key highlight of the new iPhone 16 is the upgraded Siri, which will now appear as a pulsating light on the home screen. Creative Strategies analyst Carolina Milanesi anticipates that Siri will play a significant role in the event’s discussions, reflecting its new capabilities.
Siri, which debuted over 12 years ago, has faced criticism for being outdated compared to newer digital assistants. However, the iPhone 16’s custom chips are expected to enhance Siri’s functionality, potentially transforming the user experience.
Techsponential analyst Avi Greengart suggests that the iPhone 16’s AI features could revolutionize the iPhone experience, moving beyond incremental hardware and software improvements. A “super-powered Siri” could integrate seamlessly across various apps, offering users a more cohesive experience.
This announcement follows Google’s recent launch of the Pixel 9, which also emphasizes AI features. Google’s new smartphones aim to demonstrate the practical benefits of AI, contrasting with the promises made by other tech giants.
Samsung has also been active in integrating AI into its products, aiming to maintain its leadership in the global smartphone market. As competition heats up, Apple’s focus on AI is seen as a strategic move to stay ahead.
Overall, today’s “Glowtime” event marks a pivotal moment for Apple as it introduces the iPhone 16 and its new AI capabilities, setting the stage for future developments in smartphone technology.
Nithin Rosh 
Nisham Ismail 
Rekha Nair